2020 SOCIAL MEDIA TRENDS TO KNOW

Another year has ended, and a new one has begun! It’s time to leave some social strategies in 2019 and look forward to the social trends of 2020 and beyond. Social media has become an integral part of our daily lives as consumers, business owners, and marketers. Staying updated on the latest social trends can fuel new social media strategies and help a brand stand out in a crowd.

Here are three social media trends that you need to be aware of… with more change on the horizon!

1. Diversify the Focus for Influencer Marketing

67% of major brands plan to increase their spend on influencer marketing to continue to reap the benefits of boosted brand awareness, improved advocacy, and new customers for their marketing plan in 2020. Some marketers have reported an average earned media value of $7.65 per each $1 spent on influencer marketing. But with influencer fatigue building within consumers and trustworthiness of significant influencers dwindling, 61% of consumers are now trusting the recommendations of friends and family over celebrity endorsements. 

Marketing Pivot: Without putting all your eggs in one basket, diversify your 2020 influencer marketing programs by replacing some high-profile influencers with micro-influencers to extend your brand reach. Micro-influencers have a trusted audience that foster real customer loyalty to a brand.

2. Expanding Social Commerce

Did anyone notice the Shop Instagram ads on their feed this holiday season? With ‘shoppable’ social storefronts, you no longer have to leave your house or even use your laptop to shop anymore. 81% of Facebook/Instagram users shared that Instagram already helps them research products and services and now they can buy products with ease. 

Marketing Pivot: In addition to e-commerce, consider cutting down the sales funnel and give consumers easy access to purchase your product through social commerce. This includes shoppable pins, Facebook catalogs, and Instagram catalogs. 

3. Attempt Another Big Push for IGTV

As of right now, IGTV or Instagram TV is not a significant consideration for most content marketers. It still hasn’t proven to be a viable touchpoint for dedicated content and the opportunity for paid content is still interesting. Instagram is experimenting with their user interface to compete with rival platforms like TikTok and Snapchat, who has seen success in their “Discover Shows.” Instagram has their eyes on building up original content with influencers. 

Marketing Pivot: IGTV is worth keeping tabs on to see where Instagram takes its video platform this year. Given the reach and content promotion potential of Instagram, producing longer format video for IGTV should be tested before posting.

If you are ready to revamp your social media strategy, Sunday Brunch Agency is prepared to help with your growth! Cheers!