Choosing a Social Media Platform For Your Next Ad Campaign

By now you know that social media marketing should be a part of your marketing campaign, and if you are with the right advertising agency, you already know that some social media channels are better than others. Most business owners understand the importance of social media marketing, but many of those business owners do not realize you must be using the right channels to reach your audience.

A Common Misconception

One of the most common misconceptions is that all social media will help you reach your audience. While that is partially true, the fact is, different demographics gravitate towards different social media platforms.

About 42% of the world's population is connected via social media. That is roughly 3.2 billion people. About 49% of the people that have a social media account, according to a recent study by an advertising agency, are connected via Facebook. The largest demographic on Facebook is 18-29 years old, making up 86% of the Facebook population. What if your target group is outside of that demographic? You won't find your audience here.

According to the British Broadcasting Company, TikTok, the current hot social media platform, has been installed by users 2 billion times and has over 800 million people connected via the platform. 80% of users on TikTok are Asian. The average age of people on TikTok is 16-24.

Of course, these are only two examples. Twitter, Pinterest, Instagram, Snapchat, and LinkedIn all have different stats and cater to different demographics.

Getting It Right is Essential

Social media marketing is a multi-layered strategy. You have to choose the right platform, and you have to have engaging content to reach your target audience. Choose the wrong platform and you are wasting your time. Choosing the wrong content is also a waste of time.

An experienced advertising agency can provide you with the strategy that you need to ensure that you are using the right platform and the right content to maximize the effort. The right advertising agency uses data-driven decision-making and is results-oriented to ensure you get the ROI from your marketing budget that you deserve.

Don't Risk Your Investment

One of the most important things an advertising agency will bring to the table is their expertise in knowing where to find your audience. Get the professional support you need to get the results you deserve.