5 Ways Email Marketing Can Help Your Business
As digital marketing strategies continue to evolve, a question that keeps coming up is: “Is email marketing still important?”
In short, yes. Plus, email is especially big in the B2B world as it accounts for the most prominent form of communication for 73% of businesses - and it’s 40x more effective than social media for lead generation.
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Email newsletters also give your business the ability to consistently reach new and repeat customers.
How do you know if your monthly email newsletter is effective?
Here are some guidelines…Open rates for monthly email newsletters are typically between 20-40% and can consistently get 15-25% click-through rates.
When building your marketing ecosystem, make sure an email communication strategy is part of your online marketing mix.
Here are 5 ways email marketing can help your business:
1. Stay in contact with your audience
Emails are a convenient way to keep your customers informed. Plus, it’s an opportunity to highlight your expertise and thought leadership.
2. Reach customers in real-time
According to Litmus, 54% of all emails were opened on a mobile device and this number continues to increase.
3. Engage with your audience
Email has been a form of communication for over 40 years and people are groomed to reply to an email in some fashion. Whether it is to reply, forward, click through or to sign up, we tend to do something with the email. Knowing this, you can use email to drive people to your website or utilize other call to actions. According to Constant Contact, 60% of consumers say they’ve made a purchase as the result of a marketing email they received. Contrast that with the 12.5 percent of consumers who say they’d consider using the ‘buy’ button on social media, and it’s not much of a contest.
4. Measure and track key performance indicators
Most email marketing tools enable you to track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak, and which content performs best with your audience.
5. It’s affordable
The cost per (possible) conversion is very low. Email marketing services such as MailChimp, Squarespace, Constant Contact, Vertical Response, or others offer modest subscription packages based on number of subscribers and number of emails sent per month.
Overall, newsletters are imperative to support your brand and increase sales. It would be wise to hire a professional to create and manage your email program. This would include writing, designing, drafting, scheduling, sending, and more.
Contact the team at Sunday Brunch Agency for a free consultation.
Stay tuned for an upcoming blog on automated emails and click-funnel marketing - these can work in complement to standard email newsletters. In the upcoming blog we’ll talk about moving people through the funnel, targeted messaging, personalization, and repeat purchasing.