In today’s business landscape, personal branding is not just an asset—it’s a necessity. Whether you’re an entrepreneur, executive, or industry thought leader, how you present yourself online directly impacts your professional success. However, not all aspects of your life should be accessible to everyone. The most effective personal brands are strategically segmented into three categories: Public, Private, and Exclusive. In this article, I’ll break down these three tiers, share personal examples, and provide actionable advice for business owners looking to leverage personal branding for professional growth.

Discover how understanding the marketing funnel can transform prospects into loyal clients. This blog breaks down each stage from awareness to advocacy, providing strategies to attract, nurture, and convert leads. Learn the key to long-term customer loyalty and business growth.

Discover the power of newsjacking in digital marketing with our latest blog. Learn how leveraging current events can boost your brand’s visibility and connect with your community through timely promotions and real-time social media engagement. Ideal for small and local businesses, this innovative strategy enhances agility, visibility, and growth. Explore tips for successful newsjacking and see real-world examples from top brands. Read on to elevate your marketing game and stay ahead in the dynamic digital landscape.

Explore how the digital advertising landscape is transforming with Google's phase-out of third-party cookies by 2024. Sunday Brunch Agency's latest blog delves into the shift towards first-party data and privacy-centric technologies like Google's Privacy Sandbox. Discover strategies for adapting to these changes, including leveraging first-party data, exploring Google's Topics API, and diversifying digital marketing efforts. Learn how businesses can thrive in a post-cookie era by prioritizing data control and transparency. Join Sunday Brunch Agency in embracing innovative advertising approaches that respect user privacy while delivering impactful results.

Learn 8 strategies that shift the focus from brand visibility to active lead generation and customer acquisition. Learn how to educate your audience, foster reciprocity, enhance engagement, establish authority, and improve SEO to transform your marketing efforts into a lead-generating powerhouse. Ideal for both B2B and B2C marketers, this is your guide to unlocking the full potential of content marketing and achieving your business objectives.

In today's interconnected world, the concept of branding extends beyond just companies and products; it encompasses individuals as well. Both business brands and personal brands play pivotal roles in the success of a modern enterprise. This blog explores the importance of personal branding and the synergy between business and personal brands.

LinkedIn has undergone significant algorithm changes affecting B2B sales teams and agencies. Adapting to these changes is crucial for maintaining success on the evolving social media landscape. Moreover, Microsoft-owned LinkedIn is introducing a free verification system, enabling users to prove their identity and workplace, enhancing B2B social strategies.

In the ever-evolving social media landscape, brands must embrace new platforms to engage their audience. With Twitter (now called X) struggling, Meta Threads has surged in popularity as an alternative social network. As thought leaders in social media marketing, Sunday Brunch Agency shares insights on leveraging Threads to boost engagement and expand your target audience.

GIFs have become an increasingly popular way to communicate on social media platforms, with Giphy being one of the most popular GIF-making tools. Having a Giphy Brand Channel is how you create custom graphics that can be served up on Instagram for anyone to use. In this blog, we'll walk you through the process of creating a Giphy Brand Channel and creating GIFs for your business that show up on Instagram.

Attention anyone that has a website!  Google's well-known E-A-T acronym, which stood for Expertise, Authoritativeness, and Trustworthiness, has been expanded to include an "E" for experience. That's right, it's now E-E-A-T: Experience, Expertise, Authority, and Trustworthiness.

If you're looking to improve your website's search engine rankings and drive more traffic to your site, make sure to keep the E-E-A-T guidelines in mind when creating content. Focus on delivering an exceptional user experience alongside your expertise, authority, and trustworthiness. Read the SBA blog to find out how we can help you and your website.

As an advertising agency, we understand the importance of creating websites that not only look visually appealing but are also accessible to everyone. In recent times, accessibility has become a top priority for businesses across the world. The rise of new accessibility laws related to physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed have made it mandatory for businesses to create websites that comply with these regulations. If you’re looking for an ADA compliance checklist for your website then read the SBA blog from September 2022. 

Automated emails are an important tool for online businesses looking to drive sales and improve customer engagement. With the rise of e-commerce, businesses must find ways to stay ahead of the competition and keep customers coming back. Automated emails provide a cost-effective, efficient, and personalized solution that can help businesses achieve these goals.

Rebranding can be a powerful tool for businesses looking to refresh their image and better align with their evolving goals and values. A rebrand involves updating a company's name, logo, branding materials, and messaging in order to better reflect who they are and what they do.

As the use of crypto currency becomes more mainstream the adoption of these tools is poised to grow, so businesses need to facilitate by introducing projects and experiences that are tied to their consumers’ daily lives and that leverage this new technology.

The clock running out, all your cards on the table to make one decision that could change everything. But don’t worry! Here are five things to tighten up your business and be ready for Q4.

Many people worldwide use social media - according to Backlinko.com, about 4.48 billion people use it daily. This figure represents nearly half of all sentient humans on the planet. It translates to a significant audience that, if tapped into through targeted marketing and advertising, can yield significant growth in customers/clients and revenue for a business.

As digital marketing strategies continue to evolve, a question that keeps coming up is: “Is email marketing still important?”

Welcome to the new age of the Content Creator.

This phenomenon has brought the rise of a new type of entrepreneur—with the creator economy. There are now over 50 million content creators, according to a 2020 Report by SignalFire, which include social media influencers, bloggers, and videographers who utilize software and video editing tools that assist in their growth and monetization. The Creator Economy is one of the fastest growing economies to date!!!

If you can master discipline then you can achieve just about anything you set in your sights. At certain times, remaining disciplined comes to us more easily than others.

Whether you are selling products online as a new company or expanding with new products, you need product photography. If you don’t have the budget to hire a professional, then your success often boils down to the efficiency of your workflow. How fast can you photograph products, retough the images, update your ecommerce website, and ultimately sell?