Why PR Should Be In Your Marketing Plan

Let’s take a moment to talk about the importance of PR as an integral part of a comprehensive marketing plan.

As you probably already know, PR is about raising your company’s authority, building relationships with key people and managing your reputation. Sometimes the value of these earned placements and importance of PR is overlooked.

Here are 5 reasons why PR is important to increase sales, retain customers, and gain customers.

1. Become a Brand: There is fierce competition to be the leading brand on the market - whether you’re a company or individual. Having positive publicity from credible 3rd party sources will increase your authority.

2. Social Networking: Today, social media is the best place to communicate your personal or corporate key messages, engage with customers, and build relationships.

3. Visibility: Never let your audience forget about you or be outdated from your latest information. PR is an ongoing effort that is time-consuming and labor intensive to stay relevant.

4. Build Partnership: Strong connections will directly affect your company’s authority and gravitas. Creating and maintaining connections is a number one priority for a PR specialist, as connections have the potential to turn into new business opportunities!

5. Amplification: Once marketing builds an initial campaign and chooses the media channels, it’s time for PR experts to step in and amplify messaging with media placements in notable publications. Remember, relationships and relevance are key factors to success - sending out a generic email blast to a media database won’t do you any good.

Great public relations means setting up ongoing relationships with many important media outlets, journalists, and influencers. These relationships don’t happen overnight and they don’t happen on accident.

If you’re ready for PR then give the team at Sunday Brunch a call. Cheers!