Hosting events is a great opportunity for businesses! Gathering your customers, staff, and partners all in one space creates a great hub of opportunity to build up relationships, cultivate a strong brand image, and generate awareness for your business all at once.

As you probably already know, PR is about raising your company’s authority, building relationships with key people and managing your reputation. Sometimes the value of these earned placements and importance of PR is overlooked. Here are 5 reasons why PR is important to increase sales, retain customers, and gain customers.

If you want it to be strategically designed to reflect your brand, SEO-optimized, synched with multiple platforms, or other complex operations – you may need to bring in the experts. Here are four questions to ask yourself when creating a new website.

If you're using Instagram to its full potential, it can be awesome for businesses. Unfortunately, many are not doing this. Here are 7 things to ask yourself to ensure you are putting your best 'Instagram' foot forward: 

Rachel Svoboda was asked to speak at Leadership in Heels' quarterly event, "Journey to the Top | The Juggling Act" as the featured Woman in Business.