The Rise of Content Creators (and How it Can Promote Business)
Content Creator. [ kon-tent ] [ kree-ey-ter ]
noun
a. person or thing that creates
b. person who publishes original content online: The site makes it possible for all kinds of creators to make a viable income doing what they truly love and sharing it with their fans.
c. someone who creates entertaining or educational material to be expressed through any medium or channel
Welcome to the new age of the Content Creator.
The creator economy is currently valued at over $104 billion and is projected to grow to over $200 billion by 2026. It includes over 300 million total creators and 50 million plus creators and influencers who monetize courses, blogs, vlogs, subscriptions, memberships, and products across multiple platforms to sell directly to the consumer. It also includes platforms that enable creators to share their work, according to SupplyGem.
This phenomenon has brought the rise of a new type of entrepreneur—the content creator.
The Creator Economy is one of the fastest growing economies to date
Social media has been a crucial part of marketing over the past 10 years; however, during the Covid-19 pandemic, this hobby became essential to the survival of our economy - similar to the way nurses and doctors were essential to the survival of our health. With everyone quarantined, businesses were forced to move to online platforms and find ways to promote and sell products and services virtually. As people sat inside making banana bread and whipped coffee, social media became the main source of entertainment for many. Apps such as TikTok took off, which now dominates other platforms with roughly a billion active users.
To meet the demand from businesses and consumers…Sunday Brunch Agency increased our services in video and photography production, along with editing, and all forms of digital communication - from social media to click funnels, media buying, websites, and more.
As expert content creators the professionals at Sunday Brunch Agency know how to access target audiences that businesses are struggling to reach. We spend a great deal of time on social media platforms studying the fast-paced trends, language, and overall culture of each user population.
In this blog we’re sharing four key reasons as to why the creator economy is booming, as well as how brands can take advantage of this rise to increase sales.
1. It’s a HUGE group. There are over 6 billion people who use a smartphone device, according to Statista, and almost 4 billion of them are active on a social media platform.
2. The MONEY is there. Major social media platforms have released features to help content creators and influencers earn money and diversify their revenue streams thanks to new integrations, tools and revenue-sharing options. Check out your IG settings to see if you qualify for “BONUSES”
3. The POSSIBILITIES are endless. Once creators are able to reach a substantial following in a specific niche and industry, more opportunities begin to present themselves in the form of brand deals, company collaborations and more. There is power and money in having a large and engaged following. The more these creators and companies partner together, the larger the benefit and revenue to both parties.
4. It’s an AUTHENTIC way to reach people. Creators know how to reach target audiences - because content creators spend a lot of time on social media studying the language, humor, trends, and overall culture of the population within each social media app. Therefore content creators become experts in reaching the most niche groups, learning new ways to become relatable and, when they gain a following, dictating current and future trends.
When you can identify specific content creators who cater to your target audience, forming partnerships with them could be a good strategy for your business to more easily connect with that audience and take part in the booming creator economy.
three top trends in the creator economy are:
Creators moving their top fans off of social networks and on to their own websites, apps, and monetization tools
Creators becoming founders, building out teams and assembling tools to help them start businesses while focuses on their art
Creators gaining power in the media ecosystem as fans seek to connect with individual personalities rather than faceless publishers
Get in touch with the team at Sunday Brunch Agency is you want to know more about how your brand can take advantage of content creator partnerships. Or if you want to pursue a career as a content creator.