It’s Women’s History Month! As one of our favorite months, it is the perfect time to celebrate woman entrepreneurs and women-led businesses. Connecting with females and sharing their stories is a key focus of our agency. We recognize and honor the challenges female entrepreneurs face in their industries every day. Females are driving innovation in their respective fields and positively impacting our nation’s economy.

Another year has ended, and a new one has begun! It’s time to leave some social strategies in 2019 and look forward to the social trends of 2020 and beyond. Social media has become an integral part of our daily lives as consumers, business owners, and marketers. Staying updated on the latest social trends can fuel new social media strategies and help a brand stand out in a crowd.

Social media for businesses is time consuming and requires a delicate balance of planned content and spontaneous content. This relationship you’re building with customers' needs to be consistent to support your brand reputation and drive sales. We've created a Social Media Checklist, broken down by daily, weekly and monthly needs.

Sweater season is upon us, which means the end of the calendar year is approaching — and our lives will be filled with parties, delicious food and GIFT GIVING through the holiday months.

When it comes to choosing the right present for a special occasion, we all know it's not how much we give but how much love we put into the giving. Despite knowing this, the art of picking the right present doesn’t always come naturally.

There is a lot of buzz around "micro-moments" and how consumers use these 150 moments a day to purchase, research, and discover!

CEO, Rachel Svoboda could put on her #mommymode hat and share personal anecdotes about how to juggle the never-ending to-do list and be more productive. Instead, she is going to put her #workmode hat and share some free advice that we use with our clients.

Fueled by the legalization of cannabis across the globe, the market is quickly sprouting, bringing new entrepreneurs and seasoned business professionals to invest in the cannabis space. However, with fast growth and very little structure in how legal cannabis should be marketed, it feels like the industry is building the plane while flying it. Here's five marketing tips for cannabis.

Hosting events is a great opportunity for businesses! Gathering your customers, staff, and partners all in one space creates a great hub of opportunity to build up relationships, cultivate a strong brand image, and generate awareness for your business all at once.

As you probably already know, PR is about raising your company’s authority, building relationships with key people and managing your reputation. Sometimes the value of these earned placements and importance of PR is overlooked. Here are 5 reasons why PR is important to increase sales, retain customers, and gain customers.

If you want it to be strategically designed to reflect your brand, SEO-optimized, synched with multiple platforms, or other complex operations – you may need to bring in the experts. Here are four questions to ask yourself when creating a new website.

If you're using Instagram to its full potential, it can be awesome for businesses. Unfortunately, many are not doing this. Here are 7 things to ask yourself to ensure you are putting your best 'Instagram' foot forward: 

Rachel Svoboda was asked to speak at Leadership in Heels' quarterly event, "Journey to the Top | The Juggling Act" as the featured Woman in Business.