Geofencing can help leverage your advertising strategy with a location-based marketing approach that can increase conversion rates. Geo-based marketing offers a perfect opportunity of advertising your products and/or services to a targeted and local audience.

Whether you are selling products online as a new company or expanding with new products, you need product photography. If you don’t have the budget to hire a professional, then your success often boils down to the efficiency of your workflow. How fast can you photograph products, retough the images, update your ecommerce website, and ultimately sell?

We have tried a lot of different solutions for organizing our lives and each platform change brings chaos and new learning curves. We’ve recently switched over to the ecosystem of Google and here are our favorite parts so far…

If you’re like us, you aren’t just curious about the Instagram updates—you want to know how you can leverage them for your business. Keep reading: we’ve got you covered!

How do you set 2021 goals and make projections at a time when the world continues to change in unpredictable ways?

Instagram shopping has seen a huge increase over the past couple of years, and is expected to shatter sales records with the ongoing Coronavirus pandemic this holiday season. If you own a business and aren’t currently using Instagram Shopping, now is the perfect time to invest. Not sure where to start? We’ve got you covered!

If you’re new to the world of Facebook advertising, or just need a refresher, here are 5 steps to get you started!

Many of you are exploring virtual solutions to serve your audiences in these uncertain times. As marketing professionals and event experts, we can help you find the substance of value and give your team a crash course in digital event production.

We know that the business events industry will lead the way towards global economic recovery and when it comes to reimagining what the events industry will look like in the near future, there are five things we should all be thinking about.

Laying out a strategy and building up multiple solid social media profiles is not an easy task and requires time and energy - that you could be investing in other areas of your business. The Sunday Brunch team is skilled in content marketing and social media management and we are here to help!

As a business owner, you know there are different revenue streams that are generally made up of either recurring revenue, transaction-based revenue, project revenue, or service revenue. Your company probably has one (maybe two) of these revenue streams. The majority of small businesses operate with one revenue stream.

Historically, there was comfort in reliable causes and effects. You were able to confidently and quickly make decisions for your company and the future. Now annual forecasting has been replaced with nowcasting. Nowcasting is fact-based, laser-focused and based on what’s known today and trying to predict the very near future.

Given the current state of the planet, hygiene is more important than ever for not only us and our families, but also our business partners and customers. As we begin heading back to offices, networking events, or meetings in suitable work attire, face masks will be a required fashion accessory.

And shouldn’t your face mask align with your brand and reputation?

Let’s explore...

The transition to online techniques to communicate a desired message is not only natural, but necessary. Information found online is and will continue to be the dominating factor in shaping public opinion. Online is where everyone is spending time right now and we’re leveling up the personal brand into full-blown Reputation Management. It combines elements of public relations, search engine optimization (SEO), and digital marketing to manage your reputation whether it be for companies, individuals, or organizations.

Google accounts for over 75% of all desktop search traffic, so don’t ignore Google when you’re strategizing marketing efforts. Let’s take a deeper look at Google My Business…

It’s Women’s History Month! As one of our favorite months, it is the perfect time to celebrate woman entrepreneurs and women-led businesses. Connecting with females and sharing their stories is a key focus of our agency. We recognize and honor the challenges female entrepreneurs face in their industries every day. Females are driving innovation in their respective fields and positively impacting our nation’s economy.

Another year has ended, and a new one has begun! It’s time to leave some social strategies in 2019 and look forward to the social trends of 2020 and beyond. Social media has become an integral part of our daily lives as consumers, business owners, and marketers. Staying updated on the latest social trends can fuel new social media strategies and help a brand stand out in a crowd.

Social media for businesses is time consuming and requires a delicate balance of planned content and spontaneous content. This relationship you’re building with customers' needs to be consistent to support your brand reputation and drive sales. We've created a Social Media Checklist, broken down by daily, weekly and monthly needs.

Sweater season is upon us, which means the end of the calendar year is approaching — and our lives will be filled with parties, delicious food and GIFT GIVING through the holiday months.

When it comes to choosing the right present for a special occasion, we all know it's not how much we give but how much love we put into the giving. Despite knowing this, the art of picking the right present doesn’t always come naturally.

There is a lot of buzz around "micro-moments" and how consumers use these 150 moments a day to purchase, research, and discover!

CEO, Rachel Svoboda could put on her #mommymode hat and share personal anecdotes about how to juggle the never-ending to-do list and be more productive. Instead, she is going to put her #workmode hat and share some free advice that we use with our clients.

Fueled by the legalization of cannabis across the globe, the market is quickly sprouting, bringing new entrepreneurs and seasoned business professionals to invest in the cannabis space. However, with fast growth and very little structure in how legal cannabis should be marketed, it feels like the industry is building the plane while flying it. Here's five marketing tips for cannabis.