When it comes to paid media campaigns, businesses need to be able to track their performance to ensure they're meeting their objectives. Key Performance Indicators (KPIs) are quantifiable metrics used to evaluate a paid media campaign's performance. By focusing on the most important indicators, KPIs simplify the tracking process and provide valuable insights into a campaign's success.

As an advertising agency, we understand the importance of creating websites that not only look visually appealing but are also accessible to everyone. In recent times, accessibility has become a top priority for businesses across the world. The rise of new accessibility laws related to physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed have made it mandatory for businesses to create websites that comply with these regulations. If you’re looking for an ADA compliance checklist for your website then read the SBA blog from September 2022. 

Automated emails are an important tool for online businesses looking to drive sales and improve customer engagement. With the rise of e-commerce, businesses must find ways to stay ahead of the competition and keep customers coming back. Automated emails provide a cost-effective, efficient, and personalized solution that can help businesses achieve these goals.

Rebranding can be a powerful tool for businesses looking to refresh their image and better align with their evolving goals and values. A rebrand involves updating a company's name, logo, branding materials, and messaging in order to better reflect who they are and what they do.

If you have a YouTube channel and you are consistently posting, you may want to check if you qualify for the YouTube Partner Program. The program is free to apply for, your channel just needs to meet certain requirements set by YouTube. Once you are approved to be a partner, you get access to many additional resources as well as the opportunity to make money off of your original content.

As the use of crypto currency becomes more mainstream the adoption of these tools is poised to grow, so businesses need to facilitate by introducing projects and experiences that are tied to their consumers’ daily lives and that leverage this new technology.

The clock running out, all your cards on the table to make one decision that could change everything. But don’t worry! Here are five things to tighten up your business and be ready for Q4.

While ADA compliance is not mandatory for your business’ website, it is a best practice to follow the WCAG 2.0 Level AA guidelines to provide accessible solutions to all website users. Here are a few steps your business needs to take in order to be in line with ADA standards.

Many people worldwide use social media - according to Backlinko.com, about 4.48 billion people use it daily. This figure represents nearly half of all sentient humans on the planet. It translates to a significant audience that, if tapped into through targeted marketing and advertising, can yield significant growth in customers/clients and revenue for a business.

As digital marketing strategies continue to evolve, a question that keeps coming up is: “Is email marketing still important?”

Social media is such a crucial part of everyday life that it exists heavily in the marketing industry, so businesses have found multiple ways to integrate their products and services with the online world.

Geofence marketing entails triggering a response when the phone is in a particular geographic area. There are also several benefits of geofence marketing.

Building an attractive brand is a necessary step in achieving success in marketing. One of the surefire ways to improve the perception of a brand among customers is by building a successful social media strategy.

Some companies hire marketing companies to set up a plan, and one of the new strategies on the rise is philanthropy. Especially with how large social media platforms are, showing generosity can be a great marketing strategy.

Welcome to the new age of the Content Creator.

This phenomenon has brought the rise of a new type of entrepreneur—with the creator economy. There are now over 50 million content creators, according to a 2020 Report by SignalFire, which include social media influencers, bloggers, and videographers who utilize software and video editing tools that assist in their growth and monetization. The Creator Economy is one of the fastest growing economies to date!!!

In this day and age, businesses are expected to have a certain "public face." This does not just extend to how they handle questions and concerns, but daily social media as well. Public relations are hugely important for businesses large and small, which is why PR agencies are more and more frequently advising that they take advantage of private PR coaching.

As we race into 2002 it remains critical for businesses to use this as an opportunity to boost sales, retain loyal customers, and pick up new clients. The below six tips and tricks will help companies give their marketing plan a much needed boost to jump start the new year with enthusiasm, momentum, and accomplish their goals.

Founded in 2016 and based in Orange County, CA, our women-driven organization was founded on the belief that a passionate approach, combined with an unparalleled team of marketing experts, can lead to incredible results. And that's why we're so thrilled to share some news regarding our first review on B2B review platform, Clutch.

Due to consumer behavior and unending algorithm updates, search engine optimization is never the same from year to year.

As you prepare for 2022, it’s important to take a closer look at your strategy and ensure it incorporates all of the latest developments. Not sure where to start? Take a look at this quick SEO guide for the new year.

By now you know that social media marketing should be a part of your marketing campaign, and if you are with the right advertising agency they will make sure you are connected to the right ones.